The challenge for this project was to create a grooming brand that embodies conscious living, taking inspiration from nature and classic designs. The goal was to rethink traditional grooming habits in a modern way, prioritizing practicality while also caring for the environment. Real is not just a brand; it’s a lifestyle choice for individuals who are passionate about reducing their environmental impact and living with purpose.

In designing this project, my focus was on creating a brand that transcends gender stereotypes and appeals to anyone committed to making a positive change for the planet. I aimed to establish a sense of belonging, confidence, and trust among users by offering a product that not only performs well but also aligns with their values. Including the razor in a kit allowed people to experience the product before fully committing to switching from their usual grooming routine, fostering a sense of exploration and discovery.

Real is more than just a shaving brand; it’s a statement of values and a celebration of sustainable living. By sticking to its core principles of authenticity and environmental stewardship, Real encourages individuals to stay true to themselves while making a positive impact on the world. Through its thoughtful design and commitment to conscious living, Real inspires a sense of empowerment and responsibility among its users, transforming shaving into a meaningful act of self-care and environmental advocacy.