Beachcomber restaurant in Saint Augustine Beach, Florida, sought to refresh its logo and brand identity to better capture the relaxed essence of beachside dining. The challenge was to appeal to both vacationing families and local residents, ensuring the brand resonated with the laid-back coastal lifestyle of its location.

Drawing inspiration from the leisurely beach lifestyle, the design concept embraced warm, inviting colors and beach-themed elements to create a welcoming atmosphere. Through careful consideration of typography, imagery, and color palette, the new logo and brand identity exude a laid-back, family-friendly vibe that reflects the unique charm of Beachcomber. Every detail, from menus to signage to apparel, was crafted to immerse patrons in the coastal allure of the restaurant.