The design challenge is to create an ad campaign that effectively communicates the negative environmental and social impacts of fast fashion, while promoting sustainable brands and second-hand clothing options to encourage conscious consumer behavior, particularly among young women who do not know the effects of the overconsumption of fast changing styles in our society today.

The solution for this campaign will leverage powerful imagery and compelling messaging to raise awareness about the detrimental effects of fast fashion on the environment and garment workers. Through a combination of digital and physical media, the campaign will target key demographics, such as young women, who are often the primary consumers of fast fashion.

Overall, the ad campaign will aim to provoke thought and inspire action, encouraging consumers to consider the consequences of their fashion choices and make more sustainable decisions for the planet and its people.